Marketing Strategies for Every Marketing Budget
Marketing Against The Grain
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Scaling Marketing for Growth
This chapter discusses indirect monetization and effective strategies for scaling marketing efforts in a B2B software company aiming to grow from $10 million to $100 million in revenue. Key topics include the significance of community engagement, strategic partnerships for co-bundling, and the creation of a small AI media team for cost-effective content generation. The dialogue emphasizes balancing short-term lead generation with long-term brand positioning and establishing clarity in market category to drive impactful marketing initiatives.
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