Mixed Signals from Semafor Media
How Technology Will Shape Media in 2025, with Jessica Lessin
Jan 10, 2025
Jessica Lessin, founder and CEO of The Information, shares her expertise at the intersection of journalism and technology. She discusses the innovations showcased at CES and how they might transform media consumption. The conversation delves into the complex relationship between tech giants and politics, and their impact on advertising trends for 2024. Lessin also illuminates the challenges of maintaining audience trust in today's politicized media landscape and how AI could reshape content creation and journalism integrity.
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Quick takeaways
- Technological advancements showcased at CES, such as AI and robotics, may significantly change the way media content is consumed in the future.
- The evolving relationship between tech companies and political landscapes is reshaping content moderation policies and audience perceptions in the media industry.
Deep dives
Emerging Technologies at CES
The Consumer Electronics Show (CES) highlights significant advancements in technology, particularly in the realm of AI and robotics. The event showcases a variety of innovations, from AI agents designed for advertising to futuristic gadgets like stretchable screens and microwaves capable of live streaming. One notable trend is the growing role of robots in daily life, as demonstrated by NVIDIA's presentations on robotics, hinting that these technologies may soon enter consumer homes. This shift emphasizes the vital relationship between technology and media, where the evolution of screens drives how content is consumed.
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