Mixed Signals from Semafor Media cover image

How Technology Will Shape Media in 2025, with Jessica Lessin

Mixed Signals from Semafor Media

CHAPTER

Masculinity and Media Dynamics

This chapter examines how recent media strategies and sports viewership trends primarily target male audiences and the repercussions this has on the tech industry and advertising practices. It highlights the challenges of ensuring brand safety while promoting diversity, particularly in relation to women's sports and the evolving trust issues within journalism in the digital age.

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