Working Hard with Grace Beverley

"I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams

15 snips
Jun 23, 2025
Jo Malone, the founder of Jo Malone London and Jo Loves, shares her remarkable journey as a fragrance industry pioneer and her battle with breast cancer, which took her sense of smell. She discusses strategies for achieving work-life balance and emphasizes creativity over perfection. Jo also recounts her entrepreneurial spirit growing from childhood struggles, innovative marketing techniques, and the emotional complexity of selling a beloved brand. With inspiring anecdotes, she highlights the importance of courage and resilience in pursuing dreams.
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ADVICE

Master Being Present in Moments

  • Live fully in each moment to manage multiple roles and reduce overwhelm.
  • Compartmentalize tasks and be 100% present with whatever you are doing at that time.
INSIGHT

The Futility of Mental Multitasking

  • Trying to multitask mentally often results in being in no place fully, increasing overwhelm.
  • Being present in one task reduces stress and improves quality over juggling many tasks at once.
ANECDOTE

Early Survival Drives Jo's Spirit

  • Jo Malone grew up understanding survival and responsibility from a young age due to her family's financial struggles.
  • At 11, she was selling her father's paintings to ensure meals were on the table.
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