Working Hard with Grace Beverley "I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams
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Jun 23, 2025 Jo Malone, the founder of Jo Malone London and Jo Loves, shares her remarkable journey as a fragrance industry pioneer and her battle with breast cancer, which took her sense of smell. She discusses strategies for achieving work-life balance and emphasizes creativity over perfection. Jo also recounts her entrepreneurial spirit growing from childhood struggles, innovative marketing techniques, and the emotional complexity of selling a beloved brand. With inspiring anecdotes, she highlights the importance of courage and resilience in pursuing dreams.
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Master Being Present in Moments
- Live fully in each moment to manage multiple roles and reduce overwhelm.
- Compartmentalize tasks and be 100% present with whatever you are doing at that time.
The Futility of Mental Multitasking
- Trying to multitask mentally often results in being in no place fully, increasing overwhelm.
- Being present in one task reduces stress and improves quality over juggling many tasks at once.
Early Survival Drives Jo's Spirit
- Jo Malone grew up understanding survival and responsibility from a young age due to her family's financial struggles.
- At 11, she was selling her father's paintings to ensure meals were on the table.