Working Hard with Grace Beverley cover image

"I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams

Working Hard with Grace Beverley

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Creative Marketing Strategies: The Power of Storytelling and Resourcefulness

This chapter explores innovative marketing techniques, focusing on the impact of word-of-mouth and storytelling on brand growth. It includes an anecdote about using empty bags as a strategic marketing ploy during a key launch in New York City, demonstrating creativity and resourcefulness in entrepreneurship.

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