The Daily

Sunday Special: ’Tis the Season for Cookies

109 snips
Dec 7, 2025
Join food reporter Melissa Clark, known for her recipe expertise and holiday cooking, alongside Vaughn Vreeland, a video producer focused on cookie culture. They dive into the creative world of Cookie Week, discussing unconventional flavors inspired by drinks and snacks. Delight in stories of peculiar cookies like the mortadella treat and a tasty Popcorn Bucket Cookie. Plus, learn tips for gluten-free baking, cookie storage, and unique holiday gifting ideas. Get ready for a merry mix of culinary innovation and festive fun!
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ADVICE

Turn Seasonal Content Into A Multi-Day Event

  • Use themed weekly features to engage readers and build anticipation around seasonal content.
  • Plan a multi-day series (like Cookie Week) to showcase different recipes and keep audiences returning.
INSIGHT

Reimagine Flavors To Refresh Classics

  • Uncommon flavor inspirations make cookies feel novel and festive to modern audiences.
  • Translating drinks and savory flavors into cookies expands what people expect from holiday baking.
ANECDOTE

A Brownie That Counts As A Cookie

  • Melissa converted Vietnamese coffee into a brownie-style cookie featuring espresso and sweetened condensed milk.
  • She defends calling brownies cookies to widen holiday cookie-box options.
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