
 The Obvious Choice 262 | Nick Mitchell - The 90% You Don’t See In Business Success
 Aug 21, 2024 
 In this conversation, Nick Mitchell, the Founder of Ultimate Performance, dives deep into the hidden elements of business success. He emphasizes how relentless focus and a high-quality product trump social media hype. Nick reveals that admitting faults can actually attract more clients and that a world-class product doesn't necessarily require world-class practitioners. The discussion also touches on the importance of relationships and authenticity in business, highlighting the complexities that often accompany success. 
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 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8 
 Intro 
 00:00 • 2min 
 Navigating Fitness Business Success 
 02:01 • 17min 
 Navigating Business Success through Quality and Relationships 
 19:27 • 17min 
 The Quest for Fulfillment 
 36:53 • 7min 
 Navigating Fitness in a Pandemic 
 44:01 • 10min 
 Navigating the Publishing Landscape 
 54:04 • 12min 
 Simplicity in Business Ventures 
 01:05:56 • 3min 
 Prioritizing Life Goals Through Personal Optimization 
 01:09:19 • 3min 
