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Boring Businesses
He Left Private Equity to Start a $1.5 million Deck Building Company - Jameson Haslam
Oct 30, 2024
Jameson Haslam, a former private equity professional, discusses his surprising leap into the deck building industry in San Diego, where he now generates $1.5 million annually. He shares how he secured his first project before even launching his business and the challenges of navigating competitive markets. Jameson reveals his innovative team structure, leveraging bilingual talent to cut costs, and emphasizes the significance of social media—particularly Instagram—in building trust and generating high-ticket sales.
42:36
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Quick takeaways
- Jameson Haslam's transition from private equity to a home deck business highlights the importance of recognizing market opportunities and adaptability.
- Effective marketing strategies and building client trust were crucial in differentiating his deck building company in a competitive home services market.
Deep dives
From Ivy League to Home Services
The journey from prestigious institutions to the home services sector illustrates the non-linear path many entrepreneurs take. Initially excelling in consulting and finance, the transition involved significant risk and experimentation. A pivotal moment came when simple AdWords tests led to substantial sales before establishing a solid business structure. This initial success in selling home services highlighted the importance of recognizing market opportunities and adapting quickly.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode