Business Buying Academy He Left Private Equity to Start a $1.5 million Deck Building Company - Jameson Haslam
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Oct 30, 2024 Jameson Haslam, a former private equity professional, discusses his surprising leap into the deck building industry in San Diego, where he now generates $1.5 million annually. He shares how he secured his first project before even launching his business and the challenges of navigating competitive markets. Jameson reveals his innovative team structure, leveraging bilingual talent to cut costs, and emphasizes the significance of social media—particularly Instagram—in building trust and generating high-ticket sales.
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Premature Sales
- Jameson Haslam sold $50-60k of deck work before even forming an LLC or figuring out execution.
- The market's demand inadvertently guided his business decision.
Airbnb Arbitrage Decline
- The Airbnb arbitrage model declined due to increased competition and overlooked operational expenses.
- Many businesses failed to account for the owner's workload, which became unsustainable upon scaling.
Building Trust and Reputation
- Build trust and a strong reputation to justify higher prices than chuck-in-a-truck competitors.
- Focus on the client's dream and the emotional value of the project, not just the technical aspects.