Do You Even NEED A Website?

18 snips

Apr 18, 2024

Kipp and Kieran discuss whether websites are outdated in an AI-driven world. They explore the essential roles of websites, like lead generation and brand presence, while critiquing the effectiveness of microsites. The conversation shifts to the future of web experiences with emerging technologies and personalized content. They also dive into the creative side of adapting films into musicals and the evolving relationship between technology and creativity in digital marketing. Finally, AI's transformative role in user engagement and content customization is emphasized.

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ADVICE

Website Balancing Act

Build websites that balance traffic generation, brand building, customer support, and recruitment.
Prioritize clear customer-focused copy over C-suite jargon.

ANECDOTE

Microsite skepticism

Kipp Bodnar dislikes microsites due to their limited effectiveness and unnecessary work involved.
Kieran Flanagan prefers integrating campaign or product pages into the main website.

INSIGHT

Changing Role of Search

Websites might need to adapt to an evolving search landscape.
Traditional search engines could become less important as AI agents rise.

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