How Rami Alcheikh books 20-30 Calls WEEKLY from Cold Email --<$500 a month spent
Dec 5, 2023
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Rami Alcheikh, an expert in booking sales calls through cold emails, shares his unique strategies for scaling his agency. They discuss topics such as organic outbound channels, the value of expertise and delegation, building a sales system, the importance of excellent offers and marketing, and scaling from a few sales calls to booking 20 calls a week. The conversation also includes managing time zones, scaling a business and sales process, and a winning cold email template.
Having a solid outbound system and using cold email is effective in generating consistent leads and scaling an agency without spending money on ads.
Relevance is crucial in cold email copy, including the use of case studies and social proof, as well as incorporating lead magnets or sales collateral to stand out in a competitive market.
Transitioning from freelancer to business owner requires delegation and building a team, enabling the focus on closing deals and expanding services to monetize expertise in the field.
Deep dives
Scaling the Revenue of an Agency
This podcast episode features an interview with Ramy, the founder of Merge Digital, who shares his journey of growing his agency and booking three to five sales calls daily using cold email. Ramy emphasizes the importance of having a solid outbound system to generate consistent leads and praises the effectiveness of cold email in reaching targeted audiences. He highlights the value of lead quality and the ability to sell anything with cold email. Ramy also discusses the significance of tech setup, targeting the right audience, crafting compelling copy, and making a strong offer in achieving success with cold email.
The Power of Relevance and Social Proof
Ramy shares the importance of relevance and the relevance of case studies and social proof in cold email copy. He explains the need to present the problem and the solution with relevant case studies, rather than approaching the prospect directly for an appointment. Ramy also reveals his discovery of using lead magnets or sales collateral, such as ebooks, as a call to action in cold email campaigns, a strategy that he found to yield better results and stand out in a competitive market.
Delegation and Monetization
In this episode, Ramy highlights the transition from being a freelancer to a business owner, emphasizing the need for delegation and building a team. He explains how he has delegated tech setup, copywriting, and other aspects of his cold email campaigns, allowing him to focus on closing deals and growing his agency. Ramy also reveals how he has expanded his services to offer cold email as a managed service, monetizing his expertise and experience in the field.
Importance of Problem-Solving in Sales
In this podcast episode, the importance of focusing on solving prospects' problems rather than pushing products or services is discussed. The hosts highlight the need to understand the prospect's problem and how the offered solution can address and solve it. By internalizing the prospect's problem and presenting the solution as a problem-solver, a salesperson can increase their chances of making a sale. The emphasis is placed on being a problem pusher rather than a product pusher, as it sets a salesperson apart and builds credibility.
Best Practices for Cold Email Campaigns
The podcast delves into the strategies and best practices for successful cold email campaigns. Personalization is highlighted as a key factor in improving deliverability and resonating with the recipients. Incorporating unique data points in the email copy and utilizing spin-text to create variations while maintaining the same message are suggested techniques. The importance of maintaining best practices for email accounts, such as capping the number of emails sent per day and rotating email accounts periodically to avoid burnout, is also emphasized. The discussion underscores the relevance of organic outbound channels and how knowledge and continuous improvement are crucial for success.
Rami shares how he's booked out for 3 WEEKS at a time with sales calls, thanks to our unique cold email strategy which we're going to break down in the podcast.
This is one worth listening to 2 or 3 times....it's helped Rami go from SUPER inconsistent sales, up and down months.....to booking 4-5 sales calls a day and scaling fast.
Without even having to spend money on ads, just cold email!
If you want the same strategies/systems Rami is using to scale his agency, get in touch with AJ to check availability for private coaching -- aj@revenueboost.net