AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Organic Outbound Channels and the Power of Cold Email
In this chapter, they discuss their background in digital marketing and how they started using organic outbound channels like organic SEO to drive outcomes for their clients. They also explain how they expanded further into other organic channels, such as LinkedIn and cold email, to set more appointments and book more appointments in their calendar. They mention that they signed up for a course on cold email in January and it has proven to be a worthwhile investment, helping them consistently bring in four to five qualified appointments each day.