The Orthogonal Bet

Nadia Asparouhova on ANTIMEMETICS

Apr 2, 2025
Join Nadia Asparouhova, a tech writer and thinker, as she sheds light on her intriguing new book about antimemetics. Discover why some ideas resist virality and how this relates to public versus private discourse. She delves into the contrast between supermemes and antimemes, comparing them to dark matter that influences behavior subtly. The conversation also touches on the tech industry as a distinct social class and the evolving landscape of tech philanthropy, sparking a deeper understanding of the dynamics shaping our digital interactions.
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INSIGHT

Antimemes

  • Antimemes are compelling ideas that resist widespread dissemination.
  • They thrive in private spaces like group chats and one-on-one messages, unlike rapidly spreading memes.
INSIGHT

Antimeme Spread Factors

  • Antimeme propagation depends on both the environment and individual biases.
  • People filter ideas based on personal comfort levels, creating resistance.
INSIGHT

Shifting Online Spaces

  • The current digital moment involves a retreat to smaller, private online spaces.
  • This shift contrasts with the earlier, perhaps naive, ideal of unrestricted public sharing.
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