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Nadia Asparouhova on ANTIMEMETICS

The Orthogonal Bet

CHAPTER

Navigating Anti-Memes and Super Memes

This chapter explores the ideas of anti-memes and super memes, analogizing them to dark matter in that they shape perceptions and behaviors without being easily recognized. It highlights the societal implications of these concepts, notably how super memes can drive action on pressing issues while anti-memes often reflect uncomfortable truths that remain unaddressed. The discussion emphasizes the importance of institutional memory and constructive engagement in the face of powerful ideas that challenge productive thought.

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