Building a Clean Beauty Brand from Passion

Reverie, a clean beauty brand, emerged from an individual's passion project rather than a desire for rapid growth. Founded by hairstylist Garrett Markinson, the brand initially developed products tailored to salon clients, responding organically to market needs. Over fourteen years, Reverie has introduced ten high-quality products, emphasizing slow and intentional growth while staying self-funded. This strategic approach underscores the belief that authentic quality can carve a niche in the beauty industry, especially in the clean hair care sector, which was virtually nonexistent at the time of its inception.