Shopify Masters
How To Dominate Affiliate Marketing
Feb 11, 2025
Hilary Markinson, President of Reverie, a thriving clean beauty haircare brand, shares her journey of building a multi-million-dollar business without external funding. She discusses the organic growth of her salon affiliate network during the COVID-19 pandemic, emphasizing community and education. Hilary explains the complexities of partnering with Sephora and managing diverse sales channels. She advocates for sustainable growth grounded in passion, highlighting the importance of community feedback in product development and brand loyalty.
29:47
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Quick takeaways
- Reverie's focus on intentional product development and community marketing has enabled it to build a successful clean beauty brand without external funding.
- The partnership with Sephora transformed Reverie's marketing and operations, demonstrating the importance of strategic planning for retail scaling and inventory management.
Deep dives
Building a Clean Beauty Brand from Passion
Reverie, a clean beauty brand, emerged from an individual's passion project rather than a desire for rapid growth. Founded by hairstylist Garrett Markinson, the brand initially developed products tailored to salon clients, responding organically to market needs. Over fourteen years, Reverie has introduced ten high-quality products, emphasizing slow and intentional growth while staying self-funded. This strategic approach underscores the belief that authentic quality can carve a niche in the beauty industry, especially in the clean hair care sector, which was virtually nonexistent at the time of its inception.
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