Shopify Masters How To Dominate Affiliate Marketing
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Feb 11, 2025 Hilary Markinson, President of Reverie, a thriving clean beauty haircare brand, shares her journey of building a multi-million-dollar business without external funding. She discusses the organic growth of her salon affiliate network during the COVID-19 pandemic, emphasizing community and education. Hilary explains the complexities of partnering with Sephora and managing diverse sales channels. She advocates for sustainable growth grounded in passion, highlighting the importance of community feedback in product development and brand loyalty.
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Reverie's Organic Beginnings
- Reverie began as a passion project, born from Garrett's desire to create products aligned with his aesthetic and client needs.
- This organic approach, combined with a focus on clean hair care, led to the brand's unique position in the market.
Retail Partnership Advice
- Before partnering with large retailers, discuss the post-launch support and timeline expectations.
- Secure a line of credit to manage cash flow instead of immediately seeking investments.
Affiliate Program Origin
- Reverie's affiliate program started during COVID-19 to support hairstylists unable to work.
- This program allowed stylists to generate revenue while promoting the brand, creating a hybrid retail model.