Hilary Markinson, President of Reverie, a thriving clean beauty haircare brand, shares her journey of building a multi-million-dollar business without external funding. She discusses the organic growth of her salon affiliate network during the COVID-19 pandemic, emphasizing community and education. Hilary explains the complexities of partnering with Sephora and managing diverse sales channels. She advocates for sustainable growth grounded in passion, highlighting the importance of community feedback in product development and brand loyalty.