The Contractor Fight with Tom Reber

TCF997: Why Your Phone Isn’t Ringing

Mar 6, 2025
Struggling with lead generation? Discover why relying solely on word of mouth can hurt your business. Marketing isn’t just a side gig; it’s essential for consistent growth. Break the feast-and-famine cycle by treating lead generation like an obsession. Learn actionable steps to boost your marketing efforts and ensure your phone rings. Craftsmanship alone won’t cut it; a solid marketing strategy is your ticket to success.
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ADVICE

Focus on Lead Generation

  • Prioritize lead generation to achieve consistent business growth and avoid the feast-or-famine cycle.
  • Focus on selling and marketing as much as on the craft itself.
ADVICE

Commit or Quit

  • Commit to marketing, relationship building, and branding or consider becoming an employee.
  • If unwilling to invest in marketing, being an employee might lead to a more stable income and happier life.
INSIGHT

Word-of-Mouth is Not a Strategy

  • Word-of-mouth referrals are a positive outcome of good service but not a reliable marketing strategy.
  • Referrals are unpredictable and not controllable, necessitating additional marketing efforts.
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