The Essential Role of Marketing in Business Success

This chapter tackles the challenges contractors face with lead generation and sales. The speaker emphasizes the importance of prioritizing marketing to ensure a steady flow of business and offers insights on proactive strategies to enhance lead generation efforts.

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If your phone isn’t ringing, you’re not marketing your business correctly. In this episode, Tom dives into the common excuses contractors use when struggling with lead generation and why relying on word of mouth alone is a dangerous game. If you’re not treating marketing like a full-time job, you’re setting yourself up for failure. Tom breaks down why lead generation should be a top priority and how to build a marketing system that consistently brings in work.

In this episode, we discuss:

[00:00] The frustration of contractors complaining about slow business
[00:25] Why your job isn’t just about the work—you need to sell
[00:54] The feast-and-famine cycle and how to break free
[01:19] Why lead generation should be an obsession
[01:47] Word of mouth is not a marketing strategy
[02:39] Why being a great craftsman isn’t enough for business success
[03:27] How the updated Marketing Bootcamp LEADS ON DEMAND can help contractors generate consistent leads
[04:15] Why mindset and commitment determine whether your business thrives
[04:44] Actionable steps to improve your marketing today

Resources:

💸LEADS ON DEMAND

It’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guess work and get The Marketing System for Contractors today.

https://thecontractorfight.com/marketing

⚔️ WAR ROOM

Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.

https://thecontractorfight.com/war-room

🧰 CONTRACTOR BUSINESS SCHOOL

If you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.

https://contractorbusinessschool.com/

⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business

5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leads

https://thecontractorfight.com/5-stars/

🛡️ Join us in BATTLEGROUND

Everything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:

https://thecontractorfight.com/battleground

💰 You didn’t become a contractor to struggle financially.

Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!

https://thecontractorfight.com/50/

🎧 Get on the podcast!

https://thecontractorfight.com/intervention

📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)

https://thecontractorfight.com/book/

🎥 Explore over 1,400 free videos on Contractor Fight TV:

https://www.youtube.com/c/TomReber

🎙️ Listen to the podcast archives:

The Contractor Fight podcast now features nearly 1,000 episodes.