Social Media Marketing Talk Show
LinkedIn Updates: Short-Form Video, Premium Company Pages, and More
Apr 29, 2024
Expert Judi Fox discusses the latest LinkedIn updates, including short-form videos and premium company page features. They delve into the evolution of content creation, user experience changes, ad tracking enhancements, AI impact on image generation, and new ad formats. They also explore the new messaging button feature on LinkedIn company pages for effective communication and engagement.
20:10
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Quick takeaways
- LinkedIn promotes 'Contribute Your Expertise' for user engagement and content discoverability.
- LinkedIn introduces short-form video feature for enhanced user experience and alignment with industry trends.
Deep dives
LinkedIn Introduces 'Contribute Your Expertise' Prompt
LinkedIn now offers a 'Contribute Your Expertise' prompt when composing posts, guiding users to collaborative AI articles aligned with their top skills. This feature aims to help users attain the prestigious 'Top Voice' badge by sharing insights on topics where they are considered experts, enhancing content discoverability and extending content lifespan with improved search indexing.
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