
LinkedIn Updates: Short-Form Video, Premium Company Pages, and More
Social Media Marketing Talk Show
AI Impact on Image Generation and New Ad Formats on LinkedIn
This chapter explores the potential impact of AI in image generation and Shutterstock's potential integration with LinkedIn. It delves into new advertising formats on LinkedIn, including sponsoring content from external thought leaders, lead gen ads, advertising off LinkedIn via campaign manager, and reaching audiences through connected TV ads. The chapter also covers updates for LinkedIn company pages, discussing new features like premium subscriptions, custom call-to-action buttons, visitor lists, AI-powered post creation assistance, auto invites, and messaging integrations with external tools.
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