From Cynicism to Success: How Starwood Built a Culture of Trust and Innovation - Frits van Paasschen

Feb 19, 2025

Frits van Paasschen, former CEO of Starwood Hotels & Resorts, discusses his journey in transforming company culture. He tackles the challenges of fostering teamwork and collaboration, particularly during times of crisis like the 2009 financial downturn. Frits emphasizes the critical importance of trust and transparency, revealing how these elements can drive innovation and organizational success. He also shares effective strategies for enhancing communication and strengthening team morale, making a compelling case for cultural evolution in hospitality.

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Intro

00:00 • 5min

Building a Culture of Trust in Times of Crisis

04:31 • 2min

Cultivating Trust and Innovation in Organizations

06:32 • 4min

Encouraging Teamwork and Continuous Learning in Hospitality

10:23 • 2min