The GaryVee Audio Experience Why Social Media Shouldn't Alter Our Relationships
Nov 18, 2019
In this discussion, Rodolfo Rubio, CMO for Protect and digital marketing expert, dives into how social media shapes our relationships, both for parents and children. He emphasizes nurturing self-esteem and resilience in youth amid social pressures. Rodolfo also explores the value of underpriced digital ads in engaging younger audiences and the importance of authenticity in branding. Additionally, he reflects on overcoming societal life expectations and the complexities of marrying parenting with entrepreneurship, urging a more flexible approach to personal growth.
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Underpriced Ads
- Target underpriced ads in markets like Mexico.
- Leverage platforms like Instagram, TikTok, and YouTube where ad costs are lower.
TikTok's Potential
- TikTok's organic reach provides unique opportunities for businesses.
- Adapt to evolving content styles, like short-form video, to stay relevant.
Content Creation
- Focus on creating more content to effectively test and learn what resonates with the target audience.
- Don't prioritize production value over understanding and meeting customer needs.