In this discussion, Rodolfo Rubio, CMO for Protect and digital marketing expert, dives into how social media shapes our relationships, both for parents and children. He emphasizes nurturing self-esteem and resilience in youth amid social pressures. Rodolfo also explores the value of underpriced digital ads in engaging younger audiences and the importance of authenticity in branding. Additionally, he reflects on overcoming societal life expectations and the complexities of marrying parenting with entrepreneurship, urging a more flexible approach to personal growth.