Entrepreneurs on Fire How to Choose a Ghostwriter or Book Coach with Kevin Anderson: An EOFire Classic from 2022
9 snips
Nov 22, 2025 In this engaging discussion, Kevin Anderson, a 30x New York Times bestselling editor and the founder of Kevin Anderson & Associates, shares invaluable insights on choosing a ghostwriter or book coach. He highlights the importance of selecting someone who can guide you through the entire process. Kevin also contrasts traditional and hybrid publishing, emphasizing the need for authors to align their book type with market demands. His key advice? Hire an end-to-end guide to ensure your book's success in today's competitive landscape.
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Start With Clear Publishing Goals
- Decide your publishing goal first: bestseller mass-market reach or a quick legacy/self-published book.
- Let that goal determine whether you pursue traditional, hybrid, or self-publishing and who to hire.
Use Hybrid Publishing For Faster Launches
- If speed to market matters, consider hybrid publishers for professional self-publishing and faster timelines.
- Weigh opportunity cost: waiting for traditional deals can lose business momentum and income.
Pick Ghostwriter Or Coach By Constraints
- Choose between a ghostwriter who writes for you or a coach who guides and edits your writing.
- Factor cost, time, and your writing ability when deciding which to hire.
