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Kevin Anderson
30x New York Times–bestselling editor and founder/CEO of Kevin Anderson & Associates specializing in ghostwriting, book coaching, and publishing strategy for business authors.
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9 snips
Nov 22, 2025
• 36min
How to Choose a Ghostwriter or Book Coach with Kevin Anderson: An EOFire Classic from 2022
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In this engaging discussion, Kevin Anderson, a 30x New York Times bestselling editor and the founder of Kevin Anderson & Associates, shares invaluable insights on choosing a ghostwriter or book coach. He highlights the importance of selecting someone who can guide you through the entire process. Kevin also contrasts traditional and hybrid publishing, emphasizing the need for authors to align their book type with market demands. His key advice? Hire an end-to-end guide to ensure your book's success in today's competitive landscape.
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