The WARC Podcast
Behind the winning work: WARC Rankings Media 100
Mar 18, 2025
Alan Vainrub, CEO of PHD Central America, and Marysela Zomora, Director of Nosotras Women Connecting, discuss their groundbreaking campaign to ensure free menstrual products in Costa Rican schools. They share the innovative strategies used to overcome limited resources and mobilize political support. Key moments include how youth engagement turned the tide in legislative advocacy and the importance of building alliances for addressing menstrual poverty. Their work not only empowers women but also emphasizes the power of community and human connection in creating meaningful change.
31:42
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Quick takeaways
- The campaign 'Welcome to the Group' showcases how creativity can effectively address social issues like menstrual poverty in resource-limited contexts.
- Through community engagement and a collaborative legislative approach, the team successfully passed crucial legislation for free menstrual products in schools.
Deep dives
Recognition of Creative Campaigns
The top-ranked campaign in the Media 100, 'Welcome to the Group,' by Nisotras Women Connecting and PHD in Costa Rica, exemplifies the power of creativity in making a significant social impact. The campaign aimed to address menstrual poverty, an issue causing many young girls to miss school due to a lack of resources for menstrual products. The recognition of their work is seen by the team as both a humbling experience and a motivation for other creatives to tackle societal challenges with innovative solutions. Such acknowledgment reinforces the idea that effective campaigns can be developed even in markets with limited resources, underscoring the potential for creativity to create change.
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