The WARC Podcast Behind the winning work: WARC Rankings Media 100
Mar 18, 2025
Alan Vainrub, CEO of PHD Central America, and Marysela Zomora, Director of Nosotras Women Connecting, discuss their groundbreaking campaign to ensure free menstrual products in Costa Rican schools. They share the innovative strategies used to overcome limited resources and mobilize political support. Key moments include how youth engagement turned the tide in legislative advocacy and the importance of building alliances for addressing menstrual poverty. Their work not only empowers women but also emphasizes the power of community and human connection in creating meaningful change.
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Campaign Tackled Menstrual Poverty
- Nosotras Women Connecting found girls missing school because they lacked menstrual products.
- Their campaign pushed a bill for free menstrual products in schools, jails, and for migrants, which passed unanimously.
Creative Media Use Stretched Budget
- The team creatively stretched a $50,000 budget to a $4 million value using free media and influencers.
- They innovated by reshaping TV screens and using real-time info to pressure politicians to commit.
Use Peer Pressure Via WhatsApp
- Use WhatsApp groups to create peer accountability among politicians.
- Have affected constituents thank them in advance to induce guilt and prompt action.