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Behind the winning work: WARC Rankings Media 100

The WARC Podcast

CHAPTER

Innovative Campaigns Against Menstrual Poverty

This chapter highlights the recent achievements of a Costa Rican media agency, particularly their innovative campaign addressing menstrual poverty and empowering women. It details their strategic use of limited resources to raise public awareness and successfully mobilize political support, ultimately leading to significant legislative changes. The discussion emphasizes the agency's creative approaches and collaboration with various stakeholders to tackle societal challenges effectively.

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