Creating a high-ticket group coaching program with live calls and asynchronous curriculum delivery.
Progressing through levels of leverage in building an education business, from services to coaching and investment.
Deep dives
Building a Ghost Writing Education Product
The podcast episode discusses the process of creating a new education product focused on ghostwriting. The hosts share their thoughts and questions as they explore the idea of offering a ghostwriting coaching program. They discuss the different aspects of ghostwriting, such as writing articles, books, Twitter posts, and speeches. They consider the value of teaching ghostwriters how to write email courses, which they believe is an underrated skill. The hosts also emphasize the importance of niching down to a specific area of ghostwriting and highlight the benefits of creating email courses for Twitter creators. They discuss the subjectivity involved in ghostwriting and how teaching email courses can be more objective and scalable. They outline their plans for creating a high-ticket group coaching program, using live calls as workshops, and delivering the curriculum asynchronously. They explain their approach of starting with a smaller cohort to learn and iterate, with the goal of eventually expanding to multiple concurrent cohorts.
The Levels of Leverage in Education Business
The podcast hosts delve into the concept of levels of leverage in building an education business. They discuss the different levels of leverage, starting from offering ghostwriting services for clients, to running a ghostwriting agency with multiple writers, to creating a ghostwriting coaching program, and eventually venturing into private equity where they invest in education businesses. They highlight the importance of acquiring new skills as they ascend levels of leverage, such as high-ticket sales, group coaching fulfillment, hiring, and marketing. The hosts explain their goal of building a seven-figure education business and share their excitement about the potential opportunities in the ghostwriting niche. They emphasize the abundance of opportunities for writers and their willingness to share their knowledge and expertise.
The Specificity of the Email Course Offer
The podcast episode emphasizes the significance of being specific in educational offers. The hosts discuss their decision to focus on teaching ghostwriters how to write email courses. They highlight the value of email courses for creators who want to build an owned audience and move away from a rented audience. They share their experience of using a seven-day email course to accelerate their own business growth and establish credibility with their audience. The hosts highlight the importance of addressing specific problems and offering solutions in a niche market. They discuss the idea of developing an infrastructure to launch multiple niche-focused coaching programs in the future, leveraging the skills and knowledge they acquire along the way.
Staggering Cohorts and Delivery Methods
The hosts explore different options for delivering their coaching program and the logistics of staggering cohorts. They consider the pros and cons of running multiple cohorts simultaneously or staggering them with breaks in between. They discuss the doubling of resources required for simultaneous cohorts and the need for additional community and administrative support. They also contemplate the benefits of starting with a smaller cohort and iteratively refining the program based on feedback and learnings. The hosts delve into the asynchronous delivery of the curriculum, where participants consume the content beforehand, allowing live calls to focus on workshops and addressing specific questions. They highlight the advantage of using live sessions to improve the curriculum based on real-time feedback.
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(00:00) Intro (01:14) New ghostwriting project? (06:15) Biggest challenges with ghostwriting (08:32) Cole Gordon’s frameworks (09:53) Why this is valuable (11:54) How will we deliver this idea? (15:48) How will we generate leads? (17:10) The big decision we need to make (21:11) How will we teach the curriculum? (24:18) Why we’re giving this away for free (29:52) Dickie’s framework for learning
