The Espresso Hour Watch Us Build A $1,000,000 Education Product In 30 Minutes - Espresso Hour E6
93 snips
Feb 2, 2023 
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Ghostwriting Agency Experience
- Nicolas Cole's first business was a ghostwriting agency, scaling to 22-23 full-time employees.
- They produced thousands of articles, achieving a billion views, giving him expertise.
Niche Down Ghostwriting
- Ghostwriting is broad, requiring niche-down for effective teaching and scalability.
- The most valuable, teachable ghostwriting skill is either Twitter/LinkedIn or email courses.
Email Course Value
- The unique value proposition is teaching ghostwriters to create email courses for creators lacking this asset.
- This solves the problem of creators needing high-quality email courses to build trust.