The Beauty of Building Email Courses and Then Teaching People How to Go Straight Email Course

There's thousands of different ways that we could deliver this and so we've jammed on this a little bit. I think you have the core curriculum, which is like What's the one power? How are we defining success? And then all the tangential information is like bonus it's like gravy on top. But I think you start with the high ticket you learn and then you distill it down into the low ticket thing because you want their maximum attention at the beginning right?

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