Local Media HQ How to Sell Newsletter Ads: Advice From Someone Who's Made Millions Doing It
Jan 7, 2026
Justin Moore, a sponsorship coach and founder of Sponsor Magnet, shares his expertise on monetizing newsletters. He discusses why local media struggles against legacy companies despite higher engagement. Topics include effective pitching strategies, leveraging Instagram and video content, and the importance of customizing proposals. Justin stresses the value of targeting mid-sized sponsors and encourages using psychographic data to enhance advertiser alignment. Plus, he reveals the ROPE pitch method and the significance of personalized video pitches for better response rates.
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From Free Products To $5M In Sponsorships
- Justin Moore and his wife started getting brand offers when she made YouTube videos in 2009 and turned those into paid deals after he applied MBA learnings.
- Over a decade they earned over $5M working with brands and then built an agency and coaching business.
Charge Flat Fees, Keep 100% Revenue
- Use a coaching model, not commission, so you keep 100% of sponsorship revenue while getting expert guidance.
- Charge a flat fee and advise clients honestly since you have no percentage-based incentive to push bad deals.
Offer To Augment, Not Replace
- Position your offer as augmenting a business's existing strategy rather than telling them they're wrong to spend elsewhere.
- Make the prospect feel like your work helps them win without risking their existing relationships.
