Why do legacy media companies earn more ad revenue even when local newsletters often have higher engagement? In this conversation, Justin Moore explains the disconnect and outlines how modern local media operators can position themselves as high-value partners to advertisers.
Topics include how to pitch sponsorships without racing to the bottom on price, why Instagram and video content carry outsized value for local businesses, and how custom, goal-based proposals outperform generic ad packages. Justin also shares tactical advice on outbound pitching, video proposals, and identifying the right advertisers to target.
This episode is designed for local publishers who want to move beyond low-dollar ads and build a real sponsorship business.
Guest: Justin Moore
Website & Book: https://sponsormagnet.com/
Podcast: Sponsor Magnet Podcast
Live Event: https://sponsorgames.com/
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