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Money Talks: The Rise and Fall of Victoria’s Secret
Nov 12, 2024
Lauren Sherman, a fashion correspondent at Puck, and Chantal Fernandez, a features writer for The Cut, dive deep into the rise and fall of Victoria's Secret. They discuss the brand's innovative founding, which transformed lingerie shopping into a welcoming experience. The conversation shifts to its decline due to changing consumer preferences and controversies surrounding body image. They also explore how cultural shifts post-MeToo are redefining the brand's identity and the challenges it faces in rebuilding genuine connections with modern consumers.
51:51
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Quick takeaways
- Victoria's Secret emerged as a pioneering retail force by transforming the traditionally intimidating lingerie shopping experience into a comfortable environment.
- The brand's decline was driven by shifting cultural values, highlighting the need for inclusivity and authenticity in today's fashion landscape.
Deep dives
Origins of Victoria's Secret
Victoria's Secret was founded in 1977 by Roy and Gay Raymond, who aimed to create a comfortable shopping environment for lingerie. The inspiration came when Roy realized that the existing shops for adult products were intimidating and unwelcoming. Observing a market opportunity, he transitioned from selling vibrators to launching a lingerie catalog that provided a more approachable and aesthetically pleasing selection. This innovative approach allowed Victoria's Secret to emerge as a pioneering retail brand amidst the rigid structure of traditional department stores.
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