Money Talks: The Rise and Fall of Victoria’s Secret
Slate Money
The Rise of Specialty Retail: Victoria's Secret and Beyond
This chapter examines the evolution of retail shopping, particularly through the lens of Victoria's Secret's transformation from a struggling brand into a successful retail innovator. It explores the impact of fast fashion, marketing strategies, and cultural influences that defined the brand and its iconic catalog over the years. The chapter highlights key figures in the fashion industry and the shifts in societal attitudes towards femininity and beauty as reflected in Victoria's Secret's marketing and product offerings.
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