The Duct Tape Marketing Podcast Adapting Agencies for the AI Era
Aug 27, 2025
Brent Weaver, CEO of E2M Solutions, shares his wisdom on the transformative role of AI in marketing agencies. He discusses how agencies can adapt to shifting client expectations and navigate the complexity of AI integration. Listeners will learn about the challenges of AI adoption and the fine line between hype and reality. Brent also emphasizes the continuous relevance of SEO and the need for strategic thinking over routine tasks in the AI era, ensuring agencies stay competitive in a rapidly evolving landscape.
AI Snips
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Transcript
Episode notes
AI Raises Agency Performance Expectations
- AI is rapidly changing agency expectations by speeding results and raising the performance bar.
- Clients now ask why tasks take days when AI can do similar things in minutes.
Make AI A Core Company Practice
- Make AI a company priority through structured learning and regular practice sessions.
- Offer fractional AI services to help agencies implement AI solutions effectively.
Prototype Limits Produce High Failure Rates
- Many AI projects fail because prototypes hit limits of no-code tools or lack business fit.
- Successful automations that reach full capability can deliver transformative ROI.
