Content Is Profit Netflix Just Broke Podcasting (Here’s What It Means for You) #GoldenBoulder
Oct 31, 2025
Netflix's partnership with Spotify is set to revolutionize podcasting by streaming popular shows to over 150 million viewers. This move elevates podcasts to a new level, treating them like audio-first TV shows while raising production standards. Interesting shifts in media are occurring as platforms blend, highlighting that podcasts offer affordable content with built-in audiences. Creators are urged to enhance their production quality and embrace the new opportunities this transformation presents.
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Netflix Gives Podcasts Instant Reach
- Netflix will display podcasts like The Bill Simmons Podcast on its home screen starting in 2026 exposing them to 150+ million viewers.
- That placement instantly signals importance and will make those podcasts globally massive practically overnight.
Media Formats Are Converging
- Media formats are merging as YouTube becomes TV and podcasts take on TV qualities.
- This convergence raises the overall value of audio-first shows because they deliver high production value at far lower cost.
Exploit Podcast Cost Advantage
- Lean into podcast economics: produce at lower cost while keeping fans engaged to maximize ROI.
- Use existing audiences and cheaper production to pursue big distribution opportunities like Netflix.