150M Eyeballs Just Shifted—Are You Ready?
Last week, Netflix changed the future of podcasting forever...
Here's why their recent Spotify partnership is bigger than you might think:
Starting early 2026, shows like The Bill Simmons Podcast, The Rewatchables, and Serial Killers will stream on Netflix alongside their regular programming. We're talking about putting podcasts in front of 150+ million eyeballs on the Netflix home screen.
Netflix is showing once again that who they choose to showcase has real value. Those podcasts will overnight become some of the biggest shows in the world.
Media is really merging in a funny way, isn't it? YouTube is becoming TV and therefore podcasts are becoming TV. Now, TV is slowly becoming podcasts?!
I mean if you really think about it, podcasts are essentially audio first TV shows that deliver half of TV's production quality at a tenth of the cost. Plus they come with built-in audiences.
It's just good business economics.
This raises the stakes for every podcaster. Production values will have to increase (like that recent Chris Williamson pod with Matthew McConaughey).
The bar just got even higher but so have the opportunities.
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