Stacking Growth | The B2B Marketing Podcast

18 - What Is Good Copy and Why Does It Matter?

Mar 1, 2022
Copywriters discuss the importance of good copy in solving problems and aligning with business objectives. They cover using the right language, tailoring copy, pushing boundaries in B2B advertising, and provide tips for creating impactful copy.
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1
Introduction
00:00 • 2min
2
Using the Right Language in Copywriting
02:03 • 6min
3
The Importance of Tailoring Copy and Simplified Messaging
08:17 • 2min
4
Pushing the Boundaries of B2B Advertising
09:50 • 2min
5
Tips for Creating Good Copy: Exaggeration, Personification, and Thinking Outside the Box
11:31 • 3min