18 - What Is Good Copy and Why Does It Matter?
Stacking Growth | The B2B Marketing Podcast
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Tips for Creating Good Copy: Exaggeration, Personification, and Thinking Outside the Box
Learn valuable tips for creating effective copy, including exaggerating benefits and personifying problems. Discover the power of images and emotional connection in successful campaigns, with examples from Lego. Emphasize authenticity and empathy for impactful copy, as there are no set formulas or templates.
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