Eddie Griffin, owner and president of Brown Roofing, started his journey in the roofing industry at just 13. He shares insights on scaling his business to over $20 million through effective marketing and strategic hiring. Eddie discusses the importance of online presence with Google My Business and Local Service Ads, maximizing call center efficiency with AI, and navigating the ups and downs of market fluctuations. He emphasizes the significance of strong leadership, financial oversight, and building long-term relationships with clients.
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volunteer_activism ADVICE
Scaling a Business
Hire skilled professionals to effectively scale your business.
Recognize your strengths and weaknesses to build a strong team.
volunteer_activism ADVICE
Business Model
Utilize subcontractors and in-house project managers for roofing projects.
Ensure quality control and homeowner satisfaction through project managers.
question_answer ANECDOTE
Retail Focus
Brown Roofing focuses on retail, not storm chasing, for steady business.
Storm chasing is becoming challenging due to increasing deductibles.
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How to Scale a Roofing Business to $20M+ | Marketing, Leadership & Growth Strategies. Eddie Griffin, owner and president of Brown Roofing in Connecticut, shares his journey from starting in the roofing industry at just 13 years old to building a multi-million-dollar business. From hands-on experience to mastering business strategy, Eddie reveals how he scaled Brown Roofing to $20M+ in annual revenue with effective marketing, subcontracted crews, and a strong leadership structure
🚀 In This Episode, We Cover: 🔹 The power of Google My Business (GMB) & Local Service Ads (LSAs) for lead generation 🔹 How strategic hiring & project management drive success 🔹 Overcoming seasonality challenges in the roofing industry 🔹 The role of Klaus Roofing Systems & key partnerships in scaling a business 🔹 The importance of financial oversight & long-term client relationships
💼 Special Thanks to Service Scalers We’ve partnered with Service Scalers to optimize our Local Service Ads (LSAs) and Google My Business (GMB) strategy—bringing in thousands of leads and driving major business growth. Want to do the same for your roofing business? 🔗 Check them out here
💡 Shoutout to Avoca AI! Looking to train your call center team and improve service efficiency? Avoca AI helps businesses boost customer interactions and performance. 🔗 Schedule a demo
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast