Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#182 Roofing Business Success: From Contractor to CEO in a Growing Industry

Apr 1, 2025

Eddie Griffin, owner and president of Brown Roofing, started his journey in the roofing industry at just 13. He shares insights on scaling his business to over $20 million through effective marketing and strategic hiring. Eddie discusses the importance of online presence with Google My Business and Local Service Ads, maximizing call center efficiency with AI, and navigating the ups and downs of market fluctuations. He emphasizes the significance of strong leadership, financial oversight, and building long-term relationships with clients.

45:29

Episode guests

Eddie Griffin

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Maximizing Google My Business and Local Service Ads is vital for lead generation and significantly boosts revenue in the roofing industry.

Continuous learning and creating a well-trained workforce are essential for scaling a roofing business and maintaining high-quality service.

Deep dives

Maximizing Marketing Strategies

Maximizing local service ads (LSAs) and optimizing Google My Business (GMB) profiles is crucial for driving business revenue. Ensuring LSAs are activated effectively targets the local customer base and aims for the best return on investment. GMB profiles, which are becoming a significant part of online visibility and customer engagement, demand regular updates and partnerships with marketing entities, yielding a striking increase in phone inquiries. Recently, GMBs have emerged as the most impactful organic lead channel, generating hundreds of thousands in sales weekly.

Intro

2min

From Summer Jobs to Business Ownership: A Journey in Roofing

3min

Navigating the Roofing Business Landscape

23min

Maximizing Call Center Efficiency with AI Technology

2min

Navigating Market Fluctuations and Innovative Business Strategies

3min

Risks and Realities of Roofing Work

2min

Scaling Success in Roofing Entrepreneurship

11min

How to Scale a Roofing Business to $20M+ | Marketing, Leadership & Growth Strategies. Eddie Griffin, owner and president of Brown Roofing in Connecticut, shares his journey from starting in the roofing industry at just 13 years old to building a multi-million-dollar business. From hands-on experience to mastering business strategy, Eddie reveals how he scaled Brown Roofing to $20M+ in annual revenue with effective marketing, subcontracted crews, and a strong leadership structure

🚀 In This Episode, We Cover:
🔹 The power of Google My Business (GMB) & Local Service Ads (LSAs) for lead generation
🔹 How strategic hiring & project management drive success
🔹 Overcoming seasonality challenges in the roofing industry
🔹 The role of Klaus Roofing Systems & key partnerships in scaling a business
🔹 The importance of financial oversight & long-term client relationships

💼 Special Thanks to Service Scalers
We’ve partnered with Service Scalers to optimize our Local Service Ads (LSAs) and Google My Business (GMB) strategy—bringing in thousands of leads and driving major business growth. Want to do the same for your roofing business?
🔗 Check them out here

💡 Shoutout to Avoca AI!
Looking to train your call center team and improve service efficiency? Avoca AI helps businesses boost customer interactions and performance.
🔗 Schedule a demo