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Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#182 Roofing Business Success: From Contractor to CEO in a Growing Industry
Apr 1, 2025
Eddie Griffin, owner and president of Brown Roofing, started his journey in the roofing industry at just 13. He shares insights on scaling his business to over $20 million through effective marketing and strategic hiring. Eddie discusses the importance of online presence with Google My Business and Local Service Ads, maximizing call center efficiency with AI, and navigating the ups and downs of market fluctuations. He emphasizes the significance of strong leadership, financial oversight, and building long-term relationships with clients.
45:29
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Quick takeaways
- Maximizing Google My Business and Local Service Ads is vital for lead generation and significantly boosts revenue in the roofing industry.
- Continuous learning and creating a well-trained workforce are essential for scaling a roofing business and maintaining high-quality service.
Deep dives
Maximizing Marketing Strategies
Maximizing local service ads (LSAs) and optimizing Google My Business (GMB) profiles is crucial for driving business revenue. Ensuring LSAs are activated effectively targets the local customer base and aims for the best return on investment. GMB profiles, which are becoming a significant part of online visibility and customer engagement, demand regular updates and partnerships with marketing entities, yielding a striking increase in phone inquiries. Recently, GMBs have emerged as the most impactful organic lead channel, generating hundreds of thousands in sales weekly.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode