The Gray Area with Sean Illing Lessons from Vox’s first 5 years
Apr 25, 2019
Melissa Bell, Publisher of Vox Media and co-founder, along with Matt Yglesias, Senior correspondent at Vox, share insights from their journey over the past five years. They discuss the shift to digital media and the innovative strategies that have shaped audience engagement. The duo reflects on early management challenges, the emotional ups and downs of building Vox, and the importance of having a strong leadership layer. They also touch on the significance of accessible journalism and how healthy discourse has guided their mission to be the 'voice' in media.
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Vox's Origin
- Ezra Klein and Melissa Bell experimented with new journalism approaches at the Washington Post.
- They wanted more freedom to experiment, leading to Vox's creation.
Digital Media Leadership
- The future of media was clearly digital by 2014, but many media organizations weren't led by digital natives.
- Matt Yglesias believed digital media organizations should be led by experienced digital media professionals.
Window of Opportunity
- There was a window of opportunity to build a digital business due to improved tools and audience reach.
- Ezra Klein regrets that this period was short-lived due to the rise of external platforms.
