

Closing the gap between innovation and go-to-market, with AWS’s Jelena Joffe Weil
11 snips Feb 12, 2025
Jelena Joffe Weil, founder and leader of the Venture Innovation program at AWS, discusses pivotal strategies for connecting startups with large enterprises. She highlights the importance of collaboration in innovative ventures and shares insights on overcoming challenges from pilot projects to full-scale implementation. The conversation also explores change management in adopting new technologies, including a fascinating case study on NASA’s remote health monitoring for astronauts. Lastly, she emphasizes patient-centric strategies in healthcare innovation.
AI Snips
Chapters
Transcript
Episode notes
Bridging the Gap
- AWS helps startups and enterprises collaborate, filling capability gaps and supporting the startup community.
- Startups primarily want go-to-market support and access to enterprise decision-makers.
Problem-Solution Matching
- Focus on a clear problem and enabling technology to drive innovation.
- AWS acts as a bridge between these two, facilitating collaboration.
Applying Amazon's Principles
- Incorporate Amazon's leadership principles when working with startups.
- Prioritize customer obsession, bias for action, and iterative learning.