
Closing the gap between innovation and go-to-market, with AWS’s Jelena Joffe Weil
The Committed Innovator
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Reframing Healthcare Solutions through Patient-Centric Strategies
This chapter explores the intricacies of identifying customer needs in the pharmaceutical sector, focusing on a case study related to breast cancer. It emphasizes the significance of reframing challenges through effective questions and mapping patient journeys to develop impactful AI solutions.
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