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20min chapter
Closing the gap between innovation and go-to-market, with AWS’s Jelena Joffe Weil
The Committed Innovator
Navigating Collaboration in Innovation
This chapter explores the collaborative processes required for selecting ventures within a program, focusing on the partnership between startups and large enterprises. It emphasizes the significance of aligning customer needs with innovative solutions and the challenges faced when transitioning from pilot projects to broader implementations. By highlighting examples and strategies, the chapter underscores the importance of strong organizational structures and leadership principles in fostering successful innovation outcomes.
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