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Business Breakdowns

Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

May 22, 2024
Saurabh Mukherjea, Founder and CIO of Marcellus Investment Managers, shares insights on Bajaj Finance, India’s leading non-banking financial company. He discusses Bajaj's explosive growth, with a loan book that soared 40% from 2009 to 2022, and highlights its unique no-cost EMI model that caters to aspirational buyers. Saurabh also delves into the company's strategic use of predictive analytics for competitive pricing and the innovative employee incentive structure that drives motivation. With impressive profitability metrics and a focus on tech advancement, Bajaj Finance is poised for continued success.
01:00:18

Podcast summary created with Snipd AI

Quick takeaways

  • Bajaj Finance excels in upselling and cross-selling techniques to increase loan sizes and product range in-store.
  • Bajaj Finance's financial stability is driven by a strong 10% net interest margin, 2% fee income, and 22% return on equity.

Deep dives

Upcoming Business Breakdowns and Founders Collaboration

An upcoming multi-day event with David Senra in September will focus on business breakdowns and founders collaboration. The event targets the investment community and emphasizes the significance of relationships in the business world. Attendees can expect private locations, smaller breakouts, panels, and extensive one-on-one conversations to foster relationships among participants.

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