Business Breakdowns

Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

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May 22, 2024
Saurabh Mukherjea, Founder and CIO of Marcellus Investment Managers, shares insights on Bajaj Finance, India’s leading non-banking financial company. He discusses Bajaj's explosive growth, with a loan book that soared 40% from 2009 to 2022, and highlights its unique no-cost EMI model that caters to aspirational buyers. Saurabh also delves into the company's strategic use of predictive analytics for competitive pricing and the innovative employee incentive structure that drives motivation. With impressive profitability metrics and a focus on tech advancement, Bajaj Finance is poised for continued success.
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INSIGHT

Bajaj's Target Customer

  • Bajaj Finance targets aspirational Indians who want to upgrade their lifestyle but lack access to traditional bank loans.
  • Their core customer acquisition strategy involves offering no-cost EMI loans for consumer durables.
INSIGHT

Bajaj's Profit Model

  • Bajaj Finance pays manufacturers upfront with a discount, while customers pay in installments.
  • This model yields a high IRR for Bajaj Finance, despite no interest charges.
ANECDOTE

Bajaj Auto Finance Origin

  • Bajaj Auto partnered with Citibank in 1986 to offer auto loans for their two-wheelers.
  • This successful beta test led to the creation of Bajaj Auto Finance in 1987.
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