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Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

Business Breakdowns

CHAPTER

Bajaj Finance: Innovating Consumer Lending

This chapter analyzes the unique strategies employed by Bajaj Finance to cater to aspirational Indians, focusing on their no-cost EMI model that enables consumers to purchase high-ticket items without upfront payments. It traces Bajaj's evolution from its origins in the 1980s, highlighting key figures and events that shaped its success, including the 2008 financial crisis and the adoption of innovative underwriting processes. The discussion also covers the company's competitive advantages, including its extensive data lake and tailored risk management strategies that foster customer loyalty and drive growth.

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