Banking Transformed with Jim Marous
Unlocking Growth Mode Series #2 Bridging Digital Banking Implementation Gaps
May 7, 2025
Tara Lacey, Regional Vice President of Customer Success at Backbase, dives into the crucial gap between technology and its practical application in banking. She discusses the importance of not just innovative solutions but their effective deployment to create real business value. Tara highlights the need for stakeholder alignment during implementation and the significance of measuring success through customer satisfaction and operational efficiency. Plus, she emphasizes the role of culture and communication in facilitating smooth digital transformations.
35:30
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Quick takeaways
- Bridging the gap between technology potential and execution is crucial for enhancing customer experience and operational efficiency in financial services.
- An effective implementation strategy and clear alignment among stakeholders are vital for the successful adaptation of new technologies in banking institutions.
Deep dives
Bridging the Technology Implementation Gap
There is a critical gap within the financial services sector between the potential of new technologies and their actual implementation in institutions. Many financial institutions struggle to harness innovative technologies effectively, leading to suboptimal customer experience and operational inefficiencies. Successful deployment of technology requires greater emphasis on the implementation strategy rather than solely focusing on technology selection. The interview highlights the need for financial institutions to align their business and technical teams to optimize technology investments and achieve measurable outcomes.
