Delving into personal experiences and parenthood while balancing happiness and worry. Exploring sacrifices for children's well-being and navigating the advertising industry. Reflecting on creativity, building relationships, and evolving feedback communication. From idea conception to influential personalities in advertising, pursuing success and recognizing talent.
Importance of mentorship in shaping creative abilities.
Embracing chaos and flexibility in the creative process for innovation.
Promotion of collaboration and inclusivity to drive creative solutions.
Deep dives
Importance of Mentors and Learning from Experience
Having experienced mentorship from individuals like Tom Monahan, Leonard Monahan, and Penny Capuzi, David Lubars values the guidance and teachings he received early in his career. He emphasizes the importance of having mentors who can help shape one's creative abilities and provide valuable insights.
Embracing Chaos and Creative Process
David Lubars highlights the significance of welcoming chaos in the creative process, advocating for a loose and adaptable approach to creativity. He stresses the need for being flexible, open to spontaneity, and maintaining a nimble mindset to navigate the complexities of creative work effectively.
Fostering Collaboration and Diversity in Creativity
Encouraging collaboration and diversity in creativity, David Lubars acknowledges the collaborative efforts required across different departments within an agency. He emphasizes the blend of skills and perspectives to create innovative solutions for clients, fostering an environment that values inclusivity and varied creative inputs.
Championing Devoted Work Ethic and Creativity
David Lubars underscores the essential link between relentless work ethic and creativity, asserting that success in the creative industry stems from dedication, hard work, and a focus on delivering top-tier creativity. He emphasizes the importance of following the work and letting creative excellence be the driving force behind achievements.
Acknowledging Creative Contributions from Global Offices
Recognizing the exceptional work emerging from global satellite offices, David Lubars expresses pride in the diverse creativity and innovative outputs showcased by teams worldwide. He values the unexpected brilliance that can arise from international offices, highlighting the joy in discovering unique creative gems from different regions.
David Lubars is Chairman/Chief Creative Officer of BBDO. During his tenure, BBDO has been named Agency of the Year by various industry publications more than 15 times. Most recently, David was inducted into The One Club Creative Hall of Fame, and was honored with a Clio Lifetime Achievement Award. He was also named one of the top ten creative directors of all time by Forbes. David has personally won over 150 One Show pencils and 160 Cannes Lions. His BMW Films was the first ever Titanium winner at Cannes, and is part of the permanent collection at New York's Museum of Modern Art.
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