7min chapter

Talking to Ourselves cover image

David Lubars

Talking to Ourselves

CHAPTER

Navigating the Creative Process in Advertising

Exploring the journey from idea conception to development, the chapter contrasts structured scripts with embracing spontaneity. It touches on integrating planning and account services in the creative process, highlighting the collaborative DNA between planners and creatives. The conversation also addresses fairness in award judging, emphasizing authenticity and hard work as keys to success in the industry.

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