Talking to Ourselves cover image

David Lubars

Talking to Ourselves

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Building Relationships and Fostering Collaborations

The chapter explores the importance of honesty in selling ideas and the significance of building relationships with CMOs in the advertising industry. It highlights the speaker's emphasis on hands-on involvement in creative projects and the collaborative effort required for success. The chapter also discusses maintaining client relationships amidst changing personnel and the value of recognizing and retaining talent within an agency.

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