The School of Greatness

973 Creativity Hacks and Building Mass Influence with Hank Green

Jun 29, 2020
Hank Green, a New York Times best-selling author and influential YouTuber, dives deep into the value of attention as a finite resource in today's distracted world. He discusses navigating TikTok's duality, balancing creative pursuits, and the importance of vulnerability in storytelling. Green emphasizes the necessity of curiosity for personal growth and the complexities of influence in the digital age, arguing that true fulfillment stems from serving others rather than seeking fame.
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INSIGHT

Attention's Value

  • Attention is the most finite resource, even more so than things like gold.
  • How we spend our attention, whether on work, others' work, or leisure, is our most important choice.
INSIGHT

Monetizing Attention

  • While turning money into attention is getting harder, turning attention into money is getting easier.
  • This is because building trust and providing value to an audience makes monetization simpler.
ANECDOTE

Charity as a Purchase

  • Hank Green views charitable giving as a way to 'buy' a world he prefers, similar to buying a shirt.
  • He prioritizes a world with less suffering, particularly for mothers.
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