The Game with Alex Hormozi Helping a Personal Stylist Scale Past $3M | Ep 829
Jan 24, 2025
Ashley Capps, founder of AC Styles, shares her journey as a personal stylist helping clients gain confidence through tailored wardrobe solutions. She discusses effective lead generation tactics, emphasizing the importance of understanding target demographics and refining client interactions. Ashley also delves into the financial side of scaling her business, revealing marketing strategies and the challenges faced in growth. She highlights the value of personalized outreach and how strategic client engagement can significantly boost revenue and performance.
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Qualifying Leads
- Use qualifying questions in lead magnets to filter high-value clients.
- Pre-qualify leads based on budget, authority, need, and timing.
Business Overview
- Ashley Capps runs AC Styles, a personal styling business earning $309,000 annually.
- Her business focuses on improving clients' confidence and saving them time.
Styling Process
- Ashley assesses clients' current style, helps them envision improvements, and revamps their wardrobes.
- She considers lifestyle, body shape, and complexion to create personalized looks.